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Lead Nurturing Sequence
Simple Follow-Up Plan for New Leads
Oct 15, 2026 · @Jacob McBride
Fill in the [brackets]. Send each message at the time shown. Stop as soon as they reply or book.
Message 1
0 hours after lead
SMS
Hi [Name], this is [Your Name] with [Company]. Got your request! What day this week works for a free estimate? Reply STOP to opt out.
Subject: Got your request
Hi [Name], thanks for reaching out to [Company]. I'm [Your Name], and I'll be helping you. Just reply with a day and time that works, and we'll come out for your free estimate. — [Your Name]
Message 2
5 minutes after lead
SMS
If it's easier, you can pick a time yourself here: [Booking Link]
Subject: Pick a time that works
Hi [Name], here's our calendar so you can grab whatever time works best: [Booking Link]. The estimate is free, takes about 30 minutes, and there's no pressure. — [Your Name]
Message 3
3 hours after lead
SMS
Hi [Name], just following up. Do mornings or afternoons work better for you?
Subject: Quick question
Hi [Name], what works better for your estimate, mornings or afternoons? Reply and I'll get you on the schedule. — [Your Name]
Message 4
1 day after lead
SMS
Morning [Name]! Would later this week or early next week work better for your estimate?
Subject: What to expect
Hi [Name], here's how our estimate works: we show up on time, look at the job, and give you a clear price. No pressure to decide. Pick a time here: [Booking Link] — [Your Name]
Message 5
2 days after lead
SMS
Here's what a recent customer said: "[Short review]." Want me to get you on the schedule?
Subject: What our customers say
Hi [Name], here's what one of our recent customers said: "[Short review]." We'd love to do the same for you. Pick a time here: [Booking Link] — [Your Name]
Message 6
4 days after lead
SMS
Hi [Name], we have a couple of openings this week. Want me to save one for you?
Subject: A couple of openings this week
Hi [Name], we have a few estimate spots open this week. If you want one, grab it here: [Booking Link] — [Your Name]
Message 7
7 days after lead
SMS
Hi [Name], are you still looking to get this done, or did you get it taken care of?
Subject: Still interested?
Hi [Name], just checking in. Are you still planning to get this done? Either way, just reply and let me know. — [Your Name]
Message 8
14 days after lead
SMS
Hi [Name], I don't want to bug you. If you still want an estimate, just reply "yes" and I'll set it up.
Subject: Should I close your file?
Hi [Name], I haven't heard back, so I'm guessing the timing isn't right. No problem. If you still want an estimate, here's the link anytime: [Booking Link] — [Your Name]
Message 9
30 days after lead
SMS
Last one from me, [Name]. If anything changes, just text this number and we'll take care of you.
Subject: Here when you need us
Hi [Name], this is my last email. Whenever you're ready, just reply or book here: [Booking Link]. We'll take care of you. — [Your Name]